Rivian has officially begun its marketing push for the R2 SUV, with several prototypes recently spotted filming promotional content in California. These vehicles featured Star Wars-inspired "R2-D2" liveries with orange and yellow accents, appearing with minimal camouflage to suggest the final design is ready for its public media rollout.

The production of this content signals a shift toward the R2’s 2026 launch as Rivian prepares to position the $45,000 SUV as its primary volume seller. With manufacturing validation already underway, these sightings have fueled excitement regarding potential new color options and the brand's upcoming competitive strategy against the Tesla Model Y.