Rivian used its "Rewilding the Future" exhibition at Art Week Miami Beach to debut its newest exterior color, Borealis.

Borealis is a dynamic, deep velvety purple that shifts with the light, inspired by the aurora borealis. The color's inspiration came from the Rivian community during a 2024 solar event when owners captured photos of their vehicles glowing under the surreal, purple-washed sky. The color is available now for a limited time on Tri and Quad configurations and is complemented by a new 20" All-Terrain Burnished Bronze wheel available exclusively on the new Quad-Motor lineup.