Rivian has opened a new space in Miami's Mary Brickell Village, a 4,000-square-foot location designed to reflect the city's unique culture with natural materials and a coastal-inspired color palette. To celebrate the opening, the company is showcasing a custom-designed Tri-Motor R1S.
This exclusive R1S is a tribute to Miami's 1980s pop culture and design heritage. It features a striking teal and pink color scheme, accented with blue side stripes and pink details on the tow hooks and headrests. The design team created this vehicle to embody a sense of creativity and nostalgia, which aligns with Rivian's brand values. The new space is intended to serve as a community hub where visitors can explore Rivian vehicles and engage with the local team. The article also mentions future plans, including a special event during Miami's art week in December.
